Yes, CRM is still at the heart of the Salesforce universe
Salesforce makes so much noise around its philanthropical efforts, its developer outreach, its platform-as-a-service products, and even its attempts to build a spire to the heavens that it's easy to...
View ArticleEvernote and LinkedIn team up for business card scanning
Evernote and LinkedIn -- two of the most popular web tools for the modern businessperson on the go -- today announce a new partnership that enables any user to scan a business card with their...
View ArticleThree VCs discuss big opportunities in the enterprise
This post originally appeared on Alex Rosen's blog, The Empiricist VC, and is reproduced here with permission. Last week, I participated in a panel at the CITE Conference with fellow VCs Arif...
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NetSuite attempts to stay relevant with HTML5 facelift
NetSuite is overhauling its cloud ERP software's user interface, hoping to keep pace at a time when consumer-like experiences are increasingly becoming the norm in enterprise applications.The new UI...
View ArticleHow iBeacons will revolutionize both work and shopping
Welcome to the inaugural edition of The Business Consumer -- a blog series focused on the ever shrinking gap in technology dedicated to business versus consumer. Each time, we'll take a particular...
View ArticleSalesforce wants to keep you glued to your phone
The inevitable catch of operating an open platform is that you eventually have to deal with competition from within your own ecosystem. Take Salesforce, for example. The venerable pillar of the cloud...
View ArticleSalesforce bets SaaS can save the world with new nonprofit suite
What we in the IT world call "consumerziation" is just a fact of life for many smaller nonprofits. When your operational costs are being paid for by a combination of government grants, generous...
View ArticleBiggest isn't always best -- 5 CRM alternatives to Salesforce
Salesforce is big. Not just big as in big nationally, or big for the CRM market, but big as in it currently sits in the No. 10 position of the worldwide enterprise software market, according to...
View ArticleGame on: The science behind gamification and increased sales
When Ryan Casey, manager of global curriculum development at American Medical Systems, informed the company's sales force that it was implementing a gamified mobile platform to help with their skill...
View ArticleMayday! Live video chat is the future of customer service
A funny thing happened when Amazon created a customer service technology disrupter called Mayday last year for its Kindle HD product line: Only a few CRM vendors moved to replicate the live video chat...
View ArticleThe challenge of quantifying customer service
For years, companies treated customer service as as a cost. If anything was measured in this piece of the CRM universe, it was how to deliver as much service for as little money as possible. That...
View ArticleWith RelateIQ buy, Salesforce gets relationship intelligence
Salesforce's $390 million acquisition of RelateIQ, announced this morning, is good news for Salesforce users. Even though Salesforce has made it to the top of the CRM market, its users have plenty to...
View ArticlePredictive analytics: A look into the future of sales
Another day, another Salesforce acquisition. Last week the CRM giant acquired RelateIQ, a relationship intelligence platform. This is more, though, than just a story about a giant software company...
View ArticleWhat to consider before jumping into Bitcoin
Overstock.com offers it. So does Dish Network, Dell Computer, and most recently AirBaltic. But when a customer approached Spreadshirt CEO Philip Rooke to ask if it would start accepting Bitcoin as a...
View ArticleCollaboration technology's winning kick
If you had stepped out of the room for a moment you would have missed it, but soccer is often like that. I refer to, of course, the final game of this year's World Cup when, after hours of play with...
View ArticleSalesforce thinks backwards -- and that's a good thing
When all you have is a hammer, everything looks like a nail. And when all you have is a marketing product, everything looks like a marketing problem. That's a big issue in the age of social media and...
View ArticleHow the marketing department picks technology (and who decides)
You can almost hear the hint of desperation in Matt Holton's voice. Holton, senior vice president and group head for digital architecture at MasterCard, is speaking to a roomful of marketers at...
View ArticleAn important lesson from nauseated iOS users: A/B test everything
When Apple introduced iOS7 last year people were wowed by its stark design and, of course, the new features. Unfortunately for some users, it was also making them sick. Specifically, some users...
View ArticleHow LinkedIn hopes to become a gold mine of customers
LinkedIn was started as a social network for job seekers. It's grown into a site where professionals build their networks, making connections that can help in their current positions and that might...
View ArticleThe future of marketing: Precognition, bots, and user agents
The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.The scene everybody remembers has the Tom Cruise character walking...
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